This year’s impact report is the first to measure the impact on end-users, the recipients of the books. It reveals that the event prompts recipients to do more than simply read the book they receive: in many cases they go on to re-evaluate their relationship with books. Delight at receiving a book translates into action, especially for those who were previously not frequent readers:
- 80% of recipients who said they previously never read or read less than once a month said that they have read more since World Book Night
- 85% of infrequent readers have talked to others about books more since taking part
- 47% of this group report that they have already bought more books since World Book Night, and 32% have borrowed more from the library
Many recipients said that World Book Night prompted them to re-engage with books and helped them discover new, relevant texts; this in turn gave them increased self-confidence as a reader and increased their awareness of the reading material available to them.