Our impact evaluation report: more people reading more after World Book Night 2015

22 April 2016

Large hpm thameside prison reading group with volunteer graham reading honour

This year’s impact report is the first to measure the impact on end-users, the recipients of the books. It reveals that the event prompts recipients to do more than simply read the book they receive: in many cases they go on to re-evaluate their relationship with books. Delight at receiving a book translates into action, especially for those who were previously not frequent readers:

  • 80% of recipients who said they previously never read or read less than once a month said that they have read more since World Book Night
  • 85% of infrequent readers have talked to others about books more since taking part
  • 47% of this group report that they have already bought more books since World Book Night, and 32% have borrowed more from the library

Many recipients said that World Book Night prompted them to re-engage with books and helped them discover new, relevant texts; this in turn gave them increased self-confidence as a reader and increased their awareness of the reading material available to them.

Read the full report

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