World Book Night 2016 builds on previous years' success

06 October 2016

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Since 23 April 2016 we’ve received a wealth of feedback from volunteers and recipients by email and on social media, and have also carried out surveys to assess the World Book Night experience of those who took part. This brief report summarises the feedback we’ve received along with the findings of targeted surveys. Following on from the great results of our large-scale 2015 evaluation, it shows that World Book Night is continuing to get people reading more:

• 99% of recipients said that they were pleased to have been given a World Book Night title as a gift
• 77% had enjoyed or were enjoying reading the book they were given
• 64% said that receiving the book has encouraged them to read more
• 72% had already recommended the book to someone else, and 78% have talked to others about books more generally
• 47% had gone on to buy more books after receiving their book, while 37% had borrowed more books from the library

And amongst our volunteers:

• An average of 95% of all volunteer givers rated their overall experience of being a World Book Night giver as Excellent or Good
• The impact on givers’ behaviour is huge and positive. An average of 88% of our givers said that they had talked about books more since taking part in World Book Night, while 64% said that they had read more
• 40% have used the library more, and 29% have looked into other opportunities to volunteer.

Read the final report


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