World Book Night offers the perfect opportunity for you to celebrate with your existing customers, bring new people into your shop and engage with the community.

You can engage customers online through your website and social media, hosting competitions, virtual parties and getting involved in the Reading Hour.

Download resources including an activity toolkit.

Using the booklist

There are different ways that you can use World Book Night as both a commercial and charitable opportunity for your shop:

1. Buy a book to give away

Encourage shoppers to buy a book to give to someone else. This might be a friend, family member or colleague! World Book Night is all about sharing the joy of reading, and there’s no better gift than a book.

2. Donating books to local organisations

If there’s a local organisation near your shop that you can support, World Book Night is the
perfect opportunity to raise money to send them books. Ask for donations using websites such
as Crowdfunder, then donate books bought with that money.

With many people working so hard to keep our country running and look after us all, we
particularly encourage supporting key workers. If there’s a hospital, school, supermarket or any
other places near your shop where key workers are, why not take some books round to them?
Some light relief at the end of a busy day might be just what they need.

3. Share the #ReadingHour

Encourage your customers to spend time reading by promoting the #ReadingHour from 7-8pm on 23 April to create positive reading habits.